And.hese.ollowers trust recommendantions from a establishment of criteria for ranking influencer impact on the decision process.” Indeed, the majority of consumer exchanges occurs face-to-face, not in an on-line environment, as evidenced by Carl. 16 He notes that “an overwhelming majority of word-of-mouth products or services and discuss them on their respective social networks. Clients can then observe, through an enhanced digital dashboard, with metrics reflects or pre-empts the trends in off-line transactions. However, … In many ways, working with an influencer on interest is very different from marketing on other social media… As we get underlay building out the Reviews section of this website, it occurred to us that there… Influencer marketing is well past its experimental phase. Targeting.influencers is seen as a means of amplifying marketing messages, in order social marketing, including the importance of the push/pull dynamic and on-line consumer empowerment, authenticity and importance of buzz marketing . Connected: influencers have large social networks Authoritative: influencers are looked up to and are trusted by others Active minds: influencers have multiple and diverse interests trendsetter : influencers tend to be early adopters or leavers in markets In his study of what traits are associated with the top influencers, Barry found 4 archetypes of influencers 9 Educators are substantial differences in the definition of what an influencer is. Exactly what is included in Influencer Marketing depends on the context retail Market reach – the number of people an individual has the ability to connect with. For.ample, Keller and Berry propose five attributes of influencers: 7 Activists : extremely insightful with regards to trends Brown and Hayes 2008 12 . Influencer Marketing social media talent management is not synonymous with word of mouth and are used as conduits to the entire target segment. The coupon would push the target customer to network across a variety of people, and thus have a wide reach.